Walk high, walk slow. Asheville, NCIndependent since 2018The Switchback letter
The Annapurna emblem The AnnapurnaMountains · Trails · High Places
Legal

Privacy Policy

We collect as little as we can, we explain what we keep, and we never sell your data.

Last updated: 20 April 2026.

This Privacy Policy explains how Annapurna Trails Media LLC ("The Annapurna," "we," "us") collects, uses and protects personal information when you visit theannapurna.com (the "Site"). By using the Site you agree to the practices described here. If you do not agree, please do not use the Site.

Who is responsible for your data

The data controller is Annapurna Trails Media LLC, 56 Haywood Street, Suite 304, Asheville, NC 28801, USA. For any privacy question or request, email [email protected].

What we collect

  • Information you give us. When you subscribe to our newsletter or use the contact form, we collect the details you submit — typically your name, email address, the subject you choose and your message.
  • Information collected automatically. Like most websites, our hosting provider records standard technical data such as your IP address, browser type, device information, the pages you view and the date and time of access. This is used for security and to keep the Site running.
  • Analytics & cookies. Only with your consent, we may use privacy-friendly analytics to understand which guides are read. See our Cookie Policy for details and choices.

How we use your information

  • To send you the newsletter you requested and let you unsubscribe at any time;
  • To respond to your messages and enquiries;
  • To operate, secure, maintain and improve the Site;
  • To understand, in aggregate, which content is useful so we can make more of it;
  • To comply with legal obligations and protect our rights.

We do not sell your personal information, we do not share it for cross-context behavioral advertising, and we carry no affiliate tracking of any kind.

Third-party services we rely on

To run a small site we use a few trusted third parties, each of which processes limited data:

  • FormSubmit processes our contact and newsletter form submissions and delivers them to our inbox. The data you type into a form passes through their service.
  • Google Fonts serves the typefaces used on the Site; your browser requests these files from Google.
  • Google Maps displays the map on our Contact page; if you view it, Google may set cookies and receive your IP address.
  • Hosting / CDN provider stores and serves the Site and keeps standard server logs.

Legal bases for processing

Where the GDPR applies, we rely on your consent (for the newsletter and non-essential cookies), our legitimate interests (in running and securing the Site and replying to you), and legal obligation where applicable. You may withdraw consent at any time.

Data retention

We keep newsletter data until you unsubscribe or ask us to delete it. We keep contact-form messages for as long as needed to handle your enquiry and a reasonable period afterward for our records. Server logs are kept for a limited time for security and diagnostics.

Your rights

Depending on where you live, you may have the right to access, correct, delete or port your personal data, to object to or restrict certain processing, and to withdraw consent. Residents of California (under the CCPA/CPRA) and the EEA/UK (under the GDPR) have specific statutory rights, including the right not to be discriminated against for exercising them. To make a request, email [email protected]; we may need to verify your identity before acting.

Security

We use reasonable technical and organizational measures to protect your information, including serving the Site over HTTPS. No method of transmission over the internet is perfectly secure, however, and we cannot guarantee absolute security.

Children

The Site is intended for adults and is not directed at children under 13 (or 16 in some regions). We do not knowingly collect their data. If you believe a child has provided us information, please contact us and we will delete it.

International visitors

We are based in the United States and process data there. If you access the Site from another country, you understand your information may be transferred to and processed in the U.S.

Changes to this policy

We may update this Privacy Policy from time to time. We will revise the "last updated" date above and, for significant changes, provide a more prominent notice.

Contact us

Annapurna Trails Media LLC
56 Haywood Street, Suite 304, Asheville, NC 28801, USA
[email protected] · +1 (828) 417-0263